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Encyclopedia of political communication

Author: Lynda Lee Kaid; Christina Holtz-Bacha; Sage Publications.
Publisher: Los Angeles : Sage Publications, 2008. ©2008
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Discusses the major theoretical approaches to the field, including direct and limited effects theories, agenda-setting theories, sociological theories, framing and priming theories, and other past and present conceptualizations. Focuses on important political messages such as political speeches, televised political advertising, political posters and print advertising, televised political debates, and Internet sites.
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Details

Genre/Form: Electronic books
Encyclopedias
Additional Physical Format: Print version:
Encyclopedia of political communication.
Los Angeles : Sage Publications, ©2008
(DLC) 2007026514
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Lynda Lee Kaid; Christina Holtz-Bacha; Sage Publications.
ISBN: 9781452265629 1452265623 9781412953993 1412953995
OCLC Number: 192020698
Notes: Title from home page (viewed Feb. 14, 2008).
Description: 1 online resource (2 volumes) : illustrations
Contents: v. 1. A-L --
v. 2. M-Z.
Responsibility: [editors] Lynda Lee Kaid, Christina Holtz-Bacha.

Abstract:

Discusses the major theoretical approaches in political communication, including direct and limited effects theories, agenda-setting theories, sociological theories, and framing and priming theories.  Read more...
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"Expanding the scope of their previous works, The SAGE Handbook of Political Advertising (2006) and Political Advertising in Western Democracies (1994), Kaid (telecommunications, Univ. of Florida) Read more...

 
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